Photo. A child coloring, supplied and cleared by the client.Coloring Book Campaign.
The Coloring Book Campaign encourages children between the ages of two and five to build healthy, cooperative habits. The books go to childcare facilities for an easy fit into the daily routine.
Age group
Two to five years old.
Teaching method
Illustrated coloring books used as daily teachable moments.
Goal
Teach the pro-social skills that deter bullying habits early.
About the campaign.
The best way to address bullying is to stop it before it starts. Early childhood bullying is rarely noticed, and what adults do not see, they cannot stop. The coloring book brings these overlooked moments into the open.
Each page is a teachable moment that reinforces kind words, positive character, and the value of teamwork. The scenarios discourage bullying and build the skills children need to grow up resilient, and they help facilities prevent bullying from starting, returning, or getting worse.
Photo. A coloring book page in use, supplied and cleared by the client.How it works.
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Receive.
Facilities receive coloring books for each child aged two to five, each one personalized with the child's name and facility hashtags.
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Color.
Children color the pages, and each page features local sponsors who help make the campaign possible.
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Take a picture.
Parents photograph the finished page, including the artwork, the lesson, and the hashtags.
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Share.
Parents share the image on social media with the hashtags to spread the anti-bullying message.
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Step five
Redeem.
Families redeem the sponsor deals featured on the pages, turning a finished book into local rewards that keep the campaign going.